According to the Content Marketing Institute, content marketing is defined as "a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience - and. ultimately. to drive profitable customer action."
Did you know that email remains the most effective digital communication channel with an average of $38 in returns for every $1 spent? In fact, email is still a significantly more effective way to acquire customers than social media according to a McKinsey report.
Google has announced major changes in the way its search index will rank websites - it will go for mobile first. Google's algorithms will eventually primarily use the mobile version of a website's content to rank pages, search structured data and provide site highlights in its search results.