Did you know that over 205 billion emails are sent out every day? Despite all the advances in social media, email marketing continues to be a successful method for reaching new business leads, developing rapport with customers and establishing your company as an industry leader or innovator. In fact, email continues to have the highest conversion rate among social media channels, direct mail and online promotions. You can see why it's one of the most widely used marketing methods for engaging directly with customers and prospects.
Leveraging social media to tell your story is very rewarding - and mastering some simple tips and techniques will ensure you're being heard.
It's always important to have back end metrics running on your website to ensure you are attracting the right people and that your content remains relevant. Re-evaluate your existing KPI's while considering new ones when you review your website metrics in 2017.