How can you promote authentic communication that better connects, builds trust and deepens engagement with your target audience? We work hard at developing strategies, crafting a vision and building a case for change – but these ideas are often buried in slide decks, emails and strategy documents.
Did you know that over 205 billion emails are sent out every day? Despite all the advances in social media, email marketing continues to be a successful method for reaching new business leads, developing rapport with customers and establishing your company as an industry leader or innovator. In fact, email continues to have the highest conversion rate among social media channels, direct mail and online promotions. You can see why it's still one of the most widely used marketing methods for engaging directly with customers and prospects.
Leveraging social media to tell your story is very rewarding - and mastering some simple tips and techniques will ensure you're being heard.