What is Content Marketing?

Posted on Mar 5, 2018

According to the Content Marketing Institute, content marketing is defined as "a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience - and. ultimately. to drive profitable customer action."

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7 Jackpot Principles for Improving Your Email Outreach

Posted on Feb 7, 2018

Did you know that email remains the most effective digital communication channel with an average of $38 in returns for every $1 spent? In fact, email is still a significantly more effective way to acquire customers than social media according to a McKinsey report. 

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Is Your Website Mobile Friendly? Find Out.

Posted on Jan 26, 2018

Google has announced major changes in the way its search index will rank websites - it will go for mobile first. Google's algorithms will eventually primarily use the mobile version of a website's content to rank pages, search structured data and provide site highlights in its search results.

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