How to Make Your Email Marketing Resonate with your Target AudiencePosted on Mar 17, 2017
Did you know that over 205 billion emails are sent out every day? Despite all the advances in social media, email marketing continues to be a successful method for reaching new business leads, developing rapport with customers and establishing your company as an industry leader or innovator. In fact, email continues to have the highest conversion rate among social media channels, direct mail and online promotions. You can see why it's one of the most widely used marketing methods for engaging directly with customers and prospects.
Is there a science to knowing how to actively reach customers? Yes, and it revolves around the creation of relevant content that connects with your target audience and makes your company's products and services memorable. Being strategic by tying what you're solving in the market and how your products and services make you unique is key to your communications success. It's important not to sell in email but give strong calls to action to your email subscribers to obtain more information, receive discounts or attend an event (to name a few). By offering valuable information, you'll build rapport and be a resource to your prospects and customers alike.
Do you need ideas for developing great email content? We recently read this article that offers up some great suggestions to succeed using the technology and segmentation tools to connect with your audience and show that you’re giving them your full attention. Read more in The Science Behind Building Emails that Resonate.