Electronic Manufacturing Services (EMS) / B2B - Brand evolution and marketing strategy that drives sales to unprecedented levels!
Reposition an established EMS provider celebrating its 25th year to leverage its current strengths and market position to drive existing sales and new business opportunities, while raising visibility within the West coast EMS market.
The Dorigo logo has become synonymous with quality in the EMS Western Canadian marketplace. The evolved logo builds on current brand recognition while emphasizing the company’s 25 year legacy. The new emphasis on “go” in the logo makes a visual connection with the tagline “Your go-to EMS provider since 1988”.
Dorigo’s capabilities had evolved since the existing website had been developed. The new site clearly showcases the Dorigo Advantage – Stability, Loyalty and Longevity while providing a comprehensive list of current services and EMS expertise. A logo was created to celebrate the company’s silver anniversary. All photos on the website are actual Dorigo employees at work.
The tradeshow booth back wall features the new corporate positioning, brand elements and call to action created using SWOT analysis to differentiate Dorigo from the competition at industry tradeshows. Dorigo team members now wear logoed shirts promoting both the evolved corporate logo and 25th anniversary logo.
Taking an integrated approach, the new Dorigo sales collateral is consistent in look and feel whether a customer or prospect finds them online or at an industry event.
Several case studies have been developed to promote Dorigo's expertise in the Electronics Manufacturing Services marketplace. Key technical industry publications were targeted. Dorigo customers were interviewed and PPM wrote, edited and pitched the editors at these publications.
“Had Angelia not been involved as she has over the last year with sales and marketing initiatives, the company would not have advanced as far as it has on those fronts. She is a catalyst for the company as a whole.”
- Mark Pillon, PEng, President, Dorigo Systems Ltd
"Angelia supplied us with valuable marketing insights and initiatives which have been implemented. She has a tenacity to follow through with stated goals. She is definitely a ‘people-person’; easy to work with and always energetically engaged. In short, a good consultant to have on any company sales and marketing team. I would not hesitate to recommend her to any company which is looking to rejuvenate their marketing activities."
- Paul Vasvary, Business Development Mgr, Dorigo Systems Ltd