Branding and Website Design
Dorigo Systems Ltd
Pivot Point
What does it mean to be Part of Something Extraordinary? It’s how Dorigo Systems’ differentiates itself in electronics manufacturing services. In 2020, the company moved to a 105,000 square foot world class manufacturing facility. Not only did this new facility vastly change Dorigo’s capabilities, but it launched their Seamless Customer Experience. Today, it is how Dorigo Systems works with their customers to bring the most innovative products to market.
Industry
Electronic Manufacturing Services (EMS)
Manufacturing
Contract Electronics Manufacturing (CEM)
B2B
Services
Marketing Management
SWOT analysis
Branding
Web Design
Events/Promotions
Sales Collateral
Public Relations
Social Media
Content Marketing
Wall Graphics
Project Description
Logo & Brand Elements
The Dorigo logo has become synonymous with the highest levels of quality in the Western Canadian electronics manufacturing marketplace. The evolved logo builds on current brand recognition while emphasizing the company’s 30+ year legacy. The new emphasis on “go” in the logo makes a visual connection with the tagline “Your go-to EMS provider since 1988”.
Website
In 2012, Dorigo’s capabilities focused on why people should Discover the Dorigo Advantage – Stability, Loyalty and Longevity while providing a comprehensive list of current services and EMS expertise. A logo was created to celebrate the company’s silver anniversary.
Evolved Website
In 2021, Dorigo’s website was completely redesigned to promote their role in being part of something extraordinary in the electrification of our world. The evolved website features custom photography that showcases the new facility along with Dorigo’s team of experts. Site visitors can clearly see what sets Dorigo apart in electronics manufacturing along with the value of choosing Dorigo’s Seamless Customer Experience.
Integrated Marketing
In 2023, Dorigo celebrated its 35th year and its role in being “Part of Something Extraordinary” in the electrification of the world and how it is making lives better. Integrated marketing included event materials, Part of Something Extraordinary video, and story development with key customers and partners. The “Manufacturing Smarter” cover story resulted from PR efforts to promote the organization’s contribution to the evolution of smart factories. An ad campaign, “Wherever You Go, Dorigo” was developed showing how Dorigo is bringing the most innovative products to market.
The Power of Content Marketing and Public Relations
Content marketing and Public Relations are key to Dorigo Systems’ marketing mix. Amplifying Dorigo’s message to North American press, social media, and online resources has promoted their strengths and unique value in the electronics manufacturing market place.
Recent content marketing projects include Dorigo’s cover story in EP&T’s 2023 contract manufacturing special issue, “Manufacturing Smarter” a strategic collaboration between Simon Fraser University and Dorigo Systems.
Dorigo Systems was the cover story for the August 2020 issue of EP&T magazine, “Go Dorigo Go!”. Pitching the publication, overseeing a custom photo shoot, prepping interview questions and providing a virtual tour of the facility were all provided by Pivot Point Marketing.
Several case studies have been developed to promote Dorigo’s expertise in the Electronics Manufacturing Services marketplace. Key technical industry publications were targeted. Dorigo customers were interviewed and PPM wrote, edited and pitched the editors at these publications.
All Dorigo news stories created by PPM can be viewed here.
Sample articles and press releases include:
- Manufacturing SMARTer, September 2023, EP&T, click here.
- 36,070 Feet Below the Ocean – Kongsberg Discovery and Dorigo, October 2023, EP&T, click here.
- Powering Up an Ecosystem of Efficiency, September 2021 EP&T, click here.
- Reaping the Benefits of the Connected Factory, January 2021 PLANT magazine 2021, click here.
- Dorigo Systems Sets New CEM Standards, August 2020 cover story, click here.
- Residential Air Quality Perfected with Canadian Ingenuity, July 2020 EP&T, click here.
- Dorigo and Streamline Disrupt Fleet Biz with IoT Innovation as seen in EP&T, click here.
- Business in Focus article, “Dorigo – Build It Right”, click here.
Virtual Tour
In response to the coronavirus pandemic, Dorigo Systems created a virtual tour for people to see their facility from their desktop or mobile device. This tour has opened up opportunities to take companies from around North America through Dorigo’s 105,000 square foot facility in Burnaby, BC, overcoming travel restrictions.
Advertising
A social media ad campaign was created to launch and promote taking the virtual tour
Events/Promotions
The tradeshow booth back wall features brand elements and a call to action created using SWOT analysis to differentiate Dorigo from the competition at industry tradeshows.
Sales Collateral
Taking an integrated approach, the new Dorigo sales collateral is consistent in look and feel whether a customer or prospect finds them online or at an industry event.
Customer Stories
PPM Services
- Marketing Management
- SWOT analysis
- B2B marketing strategy
- Competitive analysis
- Brand development
- Website development – Eggbeater Creative
- Marketing Communications
- Content Marketing
- Sales planning & lead generation
- PR/Social media
- Events and promotions – Sudden Impact
- Advertising – Pear Advertising & Design, a member of SaladBar
- Custom photography – Rebecca Blissett
- Virtual Tour – 360 Pros
Visit the Dorigo Systems website →
Had Angelia not been involved as she has over the last year with sales and marketing initiatives, the company would not have advanced as far as it has on those fronts. She is a catalyst for the company as a whole.
Angelia supplied us with valuable marketing insights and initiatives which have been implemented. She has a tenacity to follow through with stated goals. She is definitely a ‘people-person’; easy to work with and always energetically engaged. In short, a good consultant to have on any company sales and marketing team. I would not hesitate to recommend her to any company which is looking to rejuvenate their marketing activities.
I worked with Angelia for many years as our external marketing consultant at Dorigo Systems Ltd. During that time, Angelia was a constant source of fresh ideas and strategies to promote our brand to potential new clients. She’s energetic, creative and extremely well connected in the local marketing community. She was able to help us with two rounds of website refresh and countless marketing campaigns over the years.
If you’re looking for a friendly, helpful, creative and professional marketing wizard, you can’t go wrong with Angelia.