UBC Library Vault

Industry

Fundraising / Library Development / Not For Profit - Integrated marketing that drives community engagement.

Pivot Point

To broaden the donor base for the University of British Columbia (UBC) Library by creating a sustainable online community leveraging a new website called the UBC Library Vault.

Project Description

This website was an online gallery showcasing photographic images of materials within the UBC archives. It was developed to increase support for UBC Library among campus and community supporters, generating revenue and donations.

The UBC Library Vault was featured in “The Entrepreneurial Librarian – Essays on the infusion of private business dynamism into professional service” by Mary Krautter, Mary Beth Locke and Mary G. Scanlon, Chapter 10 – “Unlocking the Treasures.”

PPM Services:

  • Marketing strategy
  • Brand development
  • Website development
  • Marketing communications
  • PR/Social media
  • Online marketing

Awards

UBC Library Vault website – Gold award for Best E-Innovation in University Advancement in the 2008 Canadian Council for the Advancement of Education (CCAE) Prix D’Excellence awards program.

UBC Vault Website

eVault newsletter

Gold medal for best newsletter at the 2009 CCAE Prix D'Excellence awards.

“ Angelia Darnbrough is highly qualified, creative and self disciplined. The success of our project was largely due to the advice she provided and the strategy that she helped shape in areas that we were still learning about. I would highly recommend her for any marketing project that needs a dynamic out of box thinker. Angelia is a professional trusted by the project team and is a person of great integrity who wins the respect of others through her unwavering desire to bring out the best in people to create a win:win.”

- Shakeela Beegum, former Director of Development UBC Library