What's Your Call to Action?

Posted on May 16, 2019

Have you ever spent so much time designing your website and filling it with content that you forgot to tell your audience what to do?  It happens. Without a strong call to action peppered throughout your website on key landing pages, visitors may simply leave without doing what you had hoped they would do.

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Boost Your Emotional Intelligence with Video Marketing

Posted on Mar 22, 2019

Don’t you feel that the best marketing doesn’t “feel” like marketing? Instead, it establishes an emotional connection with your target audience by making a product or service more memorable. How we feel about an organization, product or service is more important than ever because it is more likely to encourage your target audience to invest with you and choose your brand over others.

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Why a Sense of Humor is an Overlooked Skill in Business

Posted on Jan 7, 2019

Why is laughter a powerful tool for business, especially marketing? Take a few minutes to enjoy this TedTalk by Tom Fishburne and you'll discover why a sense of humor is one of the most important -- and overlooked -- tools in business. In this fun, light-hearted talk, Tom Fishburne, author and cartoonist, shares how laughing at ourselves can build a more creative, productive and open work environment.

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