A new milestone occurred in the first quarter of 2019. For the first time ever, zero-click searches have exceeded organic clicks since Google’s launch 20 years ago!
I recently submitted website copy to a client who said what was most important in re-launching their website was the overall tone of voice. It wasn’t that the website content was relevant, engaging and technically correct – it was ALL of these including tone of voice.
The business of SEO is a tough one as the algorithms used by search engines are constantly changing. Having a website that loads fast and is optimized for mobile devices greatly improves rankings and drives organic traffic to your website.