The business of SEO is a tough one as the algorithms used by search engines are constantly changing. Having a website that loads fast and is optimized for mobile devices greatly improves rankings and drives organic traffic to your website.
Did you know that National Email Marketing Week is observed every year starting the second Sunday in June? Email remains the most effective digital communication channel with an average of $38 in returns for every $1 spent? In fact, email is still a significantly more effective way to acquire customers than social media according to a McKinsey report.
Have you ever spent so much time designing your website and filling it with content that you forgot to tell your audience what to do? It happens. Without a strong call to action peppered throughout your website on key landing pages, visitors may simply leave without doing what you had hoped they would do.