Blog

Why a Sense of Humor is an Overlooked Skill in Business

Posted on Jan 7, 2019

Why is laughter a powerful tool for business, especially marketing? Take a few minutes to enjoy this TedTalk by Tom Fishburne and you'll discover why a sense of humor is one of the most important -- and overlooked -- tools in business. In this fun, light-hearted talk, Tom Fishburne, author and cartoonist, shares how laughing at ourselves can build a more creative, productive and open work environment.

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Emotional Marketing - 5 Steps to Uncover the Unique Story for Your Business

Posted on Dec 12, 2018

Hear from Angelia, Principal and Marketing Strategist at Pivot Point Marketing, as she shares why establishing an emotional connection between products and services to your customers is very important to be successful in building your brand.

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How to use People2People Marketing to Differentiate Yourself

Posted on Nov 15, 2018

People2People marketing connects the needs of your target audience by clearly understanding the problems they are confronted with and what the best solution to the problem will be. Ultimately, if you follow the process of connecting people’s problems to solutions, you can best articulate how your product or service solves this problem and make yourself stand out from the competition. If you can then clearly state your “why” in less than 25 words, you have a relevant and memorable brand message. This messaging has to be unique to your organization - your competition can't lay claim to what you are saying otherwise you are a "me-too" proposition. Many top brands are able to state their brand message in less than five words!

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