Blog

Why a Sense of Humor is an Overlooked Skill in Business

Posted on Jan 7, 2019

Why is laughter a powerful tool for business, especially marketing? Take a few minutes to enjoy this TedTalk by Tom Fishburne and you'll discover why a sense of humor is one of the most important -- and overlooked -- tools in business. In this fun, light-hearted talk, Tom Fishburne, author and cartoonist, shares how laughing at ourselves can build a more creative, productive and open work environment.

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Emotional Marketing - 5 Steps to Uncover the Unique Story for Your Business

Posted on Dec 12, 2018

Hear from Angelia, Principal and Marketing Strategist at Pivot Point Marketing, as she shares why establishing an emotional connection between products and services to your customers is very important to be successful in building your brand.

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Gibbard Group Financial Launches Its Evolved Website

Posted on Nov 21, 2018

We're excited to showcase our latest website created for Gibbard Group Financial. Working with Karen Gibbard, her team and their website development firm, Pivot Point Marketing used our signature People2People brand messaging to develop problem-solving website copy that re-positions the firm's capabilities.

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