We’re all creatures of habit. It can be hard to know when it’s time for a change. Even harder when it applies to your business or organization.
A new milestone occurred in the first quarter of 2019. For the first time ever, zero-click searches have exceeded organic clicks since Google’s launch 20 years ago!
I recently submitted website copy to a client who said what was most important in re-launching their website was the overall tone of voice. It wasn’t that the website content was relevant, engaging and technically correct – it was ALL of these including tone of voice.