Effective July 2018 SSL Certification Will Impact Your Google SearchPosted on May 15, 2018
Did you know that starting July 2018, Google will identify your website as "not secure" if you do not have SSL certification? If you haven't taken steps to add SSL certification to your website, you might want to do this as soon as possible.
For the complete story, read Search Engine Land's article, "Effective July 2018, Google Chrome browser will mark non-HTTPS sites at 'not secure". Costs for adding SSL vary but usually start at $50 and go up depending on the complexity of your website and whether or not you have e-commerce capabilities.
What are the benefits of HTTPS?
- Trust - site visitors feel safer visiting your website.
- Security and privacy - when your site is secure, there are less chances that your users will lose their data..
- Ranking boost - HTTPS will be influencing your site's ranking.
- Google analytics - you'll be able to view referral traffic.
Search experts agree on the effect that HTTPS has on rankings of websites. Ensure you make migrating to SSL a part of an ongoing SEO optimization strategy for your website.