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It's Email Marketing Week!

Posted on Jun 13, 2019

Did you know that National Email Marketing Week is observed every year starting the second Sunday in June? Email remains the most effective digital communication channel with an average of $38 in returns for every $1 spent? In fact, email is still a significantly more effective way to acquire customers than social media according to a McKinsey report. 

Discover core principles for improving your email outreach - we think these tactics will sharpen your next email campaign and generate better results. The key to success is understanding the problems that your readers are trying to solve and then providing value in your email content. Other core principles for improving your email outreach include:

  • Making it personal.
  • Using power words and creating compelling subject lines.
  • Keeping it short and to the point.
  • Considering your credibility.
  • Sending it at the right time.
  • Being yourself.
  • Showing what’s in there for influencers
  • Always following up.

For the complete story, read "7 Jackpot Principles for Improving Your Email Outreach". Access the McKinsey Report on email marketing here.