What's Your Website Tone of Voice?

Posted on Aug 4, 2019

I recently submitted website copy to a client who said what was most important in re-launching their website was the overall tone of voice. It wasn’t that the website content was relevant, engaging and technically correct – it was ALL of these including tone of voice.

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5 Non-Technical SEO Strategies for Improving Rankings in Search Engines

Posted on Jul 14, 2019

The business of SEO is a tough one as the algorithms used by search engines are constantly changing. Having a website that loads fast and is optimized for mobile devices greatly improves rankings and drives organic traffic to your website.

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It's Email Marketing Week!

Posted on Jun 13, 2019

Did you know that National Email Marketing Week is observed every year starting the second Sunday in June? Email remains the most effective digital communication channel with an average of $38 in returns for every $1 spent? In fact, email is still a significantly more effective way to acquire customers than social media according to a McKinsey report. 

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