I recently submitted website copy to a client who said what was most important in re-launching their website was the overall tone of voice. It wasn’t that the website content was relevant, engaging and technically correct – it was ALL of these including tone of voice.
The business of SEO is a tough one as the algorithms used by search engines are constantly changing. Having a website that loads fast and is optimized for mobile devices greatly improves rankings and drives organic traffic to your website.
Did you know that National Email Marketing Week is observed every year starting the second Sunday in June? Email remains the most effective digital communication channel with an average of $38 in returns for every $1 spent? In fact, email is still a significantly more effective way to acquire customers than social media according to a McKinsey report.