Blog

Emotional Marketing - 5 Steps to Uncover the Unique Story for Your Business

Posted on Dec 12, 2018

Hear from Angelia, Principal and Marketing Strategist at Pivot Point Marketing, as she shares why establishing an emotional connection between products and services to your customers is very important to be successful in building your brand.

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How to use People2People Marketing to Differentiate Yourself

Posted on Nov 15, 2018

People2People marketing connects the needs of your target audience by clearly understanding the problems they are confronted with and what the best solution to the problem will be. Ultimately, if you follow the process of connecting people’s problems to solutions, you can best articulate how your product or service solves this problem and make yourself stand out from the competition.

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Emotional Marketing: The Ultimate Reason People Buy is That They Don’t Just Want to Live Well – They Want a Life Well-lived.

Posted on Oct 30, 2018

We’ve always been firm believers in making an emotional connection with your target audience to make your product or service memorable. By using simple and effective brand messaging you can connect with your target audience and drive business.

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